Augmented reality for a one-of-a-kind experience with the Spanish National Team
Watching a National Team match feeling that players like Unai Simón, Ansu Fati or Dani Olmo are next to you…is now a possibility. All thanks to augmented reality and web 3.0, which have arrived at this World Cup in order to stay in the universe of fan engagement within football. A web app, which works without the need for downloads, will allow you to bring the players of our team with you in your pocket.
The Royal Spanish Football Federation (RFEF) has recently reached an agreement with BeFootball AR Labs that allows the National Team to become the first to have hyper-realistic digital avatars for augmented reality. Users of the web app will also be able to access exclusive raffles for shirts signed by the players; which will undoubtedly entice many fans to join this initiative.
BeFootball AR Labs, BeFootball’s area specialized in augmented reality technologies, has developed a web app that uses augmented reality and doesn’t require virtual reality glasses so that fans can feel that they are watching the matches in the company of the player of their choice. More so, the project allows fans to take a photo with some of their favorite athletes in their hyper-realistic virtual versions. They will be able to choose between Ansu Fati, Asensio, Dani Olmo, Carlos Soler, Marcos Llorente, Koke, Pau Torres or the goalkeepers David Raya and Unai Simón.
In addition, and thanks to the collaboration between BeFootball AR Labs and the RFEF, those who access the project’s website and share the photographs accompanied by the hashtag #LaRojaConmigo on their social media will enter into a drawing for four shirts signed by the National team’s players.
BeFootball AR Labs makes ‘La Roja’ the first team with augmented reality avatars; a milestone that brings the world of sport, and more specifically elite football, closer to the possibilities of creating unique experiences offered by the metaverse.
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