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More than 20 million people watched Spain’s debut

The media impact of the Spanish national team was up to the task of a World Cup debut for the history

According to a Nielsen report, 20 million viewers followed the 7-0 win against Costa Rica live. There were six and a half million viewers in Spain and more than 13 million in the other European markets analysed. Germany was the foreign country with the greatest scope, getting almost four million.

The Spanish national team’s greatest victory in a World Cup generated 102 news on TV and 10,637 online news on 886 websites in total. In the press, it reached 874 news on 123 sports and general media overall.

In terms of digital impact, the match generated 9.6 million interactions and more than two million video views on Facebook and Instagram. The profiles of the Spanish National Team and FIFA World Cup were the most relevant accounts.

The biggest competition of football could not have had a more successful start. The Spanish national team is scoring goals, inspiring hope and allowing us to dream. They have a great impact without a doubt even beyond the pitch. The Spanish national team arises passions and faces the match against Germany responsibly.