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Cervezas Victoria once again trusts the Spanish National Team and renews its commitment for another four years

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After the official signing of the sponsorship agreement, Victoria will continue to be the Official Beer of the Spanish National Men's and Women's Football Team until the end of 2026.

Cervezas Victoria, the Malaga brand that has been accompanying the Spanish National Team since June 2021, will continue to be the Official Beer of the men's and women's teams until 2026 and will have a brand presence in the matches organized by the National Team.

This was signed this Monday, in an official ceremony held at the Ciudad del Fútbol, by representatives of the brand and the Royal Spanish Football Federation. This event was attended by two of the called-up players: Dani Carvajal and Jesús Navas; on behalf of the Royal Spanish Football Federation (RFEF), Rubén Rivera, Marketing Director; and the Brand Manager of Cervezas Victoria, José Villalobos.

Activation campaigns among the general public

Rubén Rivera expressed that "over the next four years we will experience very special moments with Cervezas Victoria", a brand with which he said it has been "really positive to work". "They are a brand that, in the very difficult market we have, continues in sponsorship and in the activation of that sponsorship", said Rivera, about the campaigns that support the team "bringing our national team to the general public".

The Brand Manager of Cervezas Victoria, José Villalobos, made reference to the last of these campaigns, "Comunicado", launched on June 5, during his speech. "Comunicado" is a campaign based on messages of support for our national teams, support that he wanted to reiterate with the renewal of the agreement with the Spanish National Team.

On an "important" day for the company, Villalobos said that continuing with the sponsorship is "representing values such as the ability to overcome and growth". José Villalobos referred to the words of Albert Luque when the sponsorship agreement was signed, in which he predicted that it would last longer than initially signed. "That is how it has been", ratified Villalobos.

Excitement and enthusiasm before the Final Four

Finally, Carvajal and Navas, after congratulating Cervezas Victoria and the RFEF, expressed their wishes for the final phase of the Nations League. Dani Carvajal predicted that the national team will have to "play a very complete match" against Italy to reach the final, while Jesús Navas, World Cup winner in 2010, expressed his eagerness and enthusiasm for his new call-up to the national team.

The event concluded with the players thanking the Cervezas Victoria team for their firm commitment to the team and assured that their commitment to the fans is as strong as the support they receive from them.

 

This is the campaign "Comunicado"