Cervezas Victoria supports the Spain’s quest for a fourth European Championships with a playlist

Cervezas Victoria, sponsor of the Spanish National Football Team, accompanies the team in its quest for their fourth European Championships success; and does so with a campaign launched this Monday under the title ‘La Playlist de la Victoria’. This initiative is based on the Pygmalion Effect, which consists in the fact that the beliefs or expectations that one person has about another can influence the latter's performance.

With this goal in mind, the campaign aims to collect real messages from fans and from people very close to the Spanish international players, through a website: www.laplaylistdelavictoria.com. The aim, as the Brand Manager of Cervezas Victoria, José Villalobos, explains, is to ‘create a national movement of support for the team and, thanks to the participation of the fans, give us a better chance of winning in Germany’.

The list contains messages such as those from Olga Carmona, World Cup winner; Susana Martin, Álvaro Morata’s mother; former national coach Luis Aragonés’ son; Javier Barbero,  Unai Simón’s first coach and those from the Cervezas Victoria team itself, among others.

The campaign features a high-quality audiovisual piece, like the four previous ones that Cervezas Victoria has previously produced for the national team since they began their sponsorship in July 2021. In this last one, we can see stars of our national teams such as Álvaro Morata, Unai Simón, Le Normand, Fabián, Joselu and Olga Carmona, among others. The promo video was designed by the creative agency Jon Lavin and directed by Santiago Zannou, winner of the 2009 Goya Award. Among the images in the video are locations from the Ciudad Deportiva de Las Rozas in Madrid, the Malagueta beach in Malaga or Murguía in the Basque Country.

The extended version of the promo video will last 90 seconds and is due to be broadcast on television, digital platforms and social networks.