The Spain - Germany match played this Sunday at Al Bayt stadium, the second match of the group stage of the World Cup in Qatar, became the most watched match on national television so far in 2022. 11,818,000 viewers watched the match, choosing the broadcast in absolute majority among the different options at that time. The figure represents a share of 60.7%. In other words, more than 6 out of every 10 people watching television in Spain were watching the match.
This figure of 11.8 million viewers is the average audience; the figure for unique viewers is even higher, as there were 16.64 million people who connected to the broadcast of the match at some point.
The golden minute of the match came at 21:53, when 13,240,650 viewers watched the broadcast, representing a 65.4% share.
This figure shows the interest of the match, a game which ended in a 1-1 draw and which made the front pages of the main Spanish print media. They use expressions such as "Puntazo", the value of the draw achieved against a powerful German national team to highlight the match.
Confirming the debut figures
The annual audience record achieved with this match is added to the great data revealed by a report made in relation to the first match of the Spanish national team in this World Cup. It refers to the one against Costa Rica, which ended with a historic 7-0 win in favour of Luis Enrique's national team. Six and a half million people in Spain, and 13.5 million in the rest of the audiovisual markets followed that match. It also generated more than 10,600 online news and 9.6 million interactions on social networks.
All these inputs make clear the appeal of the Spanish national football team, both inside and outside our borders, from the very first stages of this World Cup, which has just begun.