The RFEF renews its sponsorship with SEAT for the Copa del Rey and Copa de la Reina
The Spanish company celebrates 15 years as sponsor of the Copa del Rey and five years as sponsor of the Copa de la Reina.
SEAT will continue as the official sponsor of the Copa del Rey and the Copa de La Reina cup competitions for the next two years, following an agreement with the Royal Spanish Football Federation. The Spanish brand will enjoy prominent visibility in both competitions.
In doing so, SEAT will once again sponsor this historic and thrilling competition, whose grand final is scheduled for Saturday, 26 April. SEAT and Spanish Copa del Rey form a strong and enduring partnership, with a history spanning 15 years.
Likewise, SEAT will also serve as the official sponsor of the Copa de la Reina. This marks the fifth time the automotive company has partnered with the women’s football competition, with its presence extending from the semi-finals to the final, which will be held on Sunday, 8 June 2025.
SEAT will continue to enjoy prominent visibility during the knockout stages, including media exposure via in-stadium advertising, while also engaging with fans through the displaying of the trophy. This is yet another demonstration of the company’s firm commitment to two of the most significant tournaments in Spanish football.
Ramón Plaza, Commercial and Business Development Director of the RFEF, said after the agreement: “This is excellent news for both competitions. We thank SEAT for renewing the contract for the next two years and, above all, for their longstanding partnership in helping to make the Copa del Rey an ever more exciting tournament. We look forward to continuing to work together for many years to come.”
Cristian Calvo, Marketing Director of SEAT Spain, emphasised:“We are very pleased to renew our commitment with the Royal Spanish Football Federation and with two such iconic tournaments such as the Copa del Rey and the Copa de la Reina. Without any doubt, the Copa is not just football; it is a special competition where emotions come to life. That’s why both competitions and SEAT share something fundamental: they belong to the people, and they move us, inspire us, and connect us to what really matters.”