The RFEF signs with multinational BKT as new sponsor of Spanish referees
The agreement will run for five seasons and the company also joins the Copa del Rey Mapfre Final as the official tyre of Spanish football's biggest celebration.
The Royal Spanish Football Federation has reached an agreement with BKT, whereby the Indian company will become a sponsor of Spanish referees for the next five seasons.
The sponsorship will be visible on all of the kits of our top-flight match officials and, additionally, BKT will also be the official tyre sponsor of the Copa del Rey Mapfre Final, with a visible presence on the UTV, in the press room, and hospitality areas.
The agreement was presented by the RFEF president, Rafael Louzán, and Lucia Salmaso, Managing Director of BKT Europe. The event, held at the Ciudad del Fútbol, was also attended by the president of the CTA, Fran Soto, the director of the RFEF's Commercial and Business Development Department, Ramón Plaza, and representing BKT, Lorena Pea, Sponsorship & Brand Event Manager; Marco Santin, Sponsorship Specialist; and Nikhil Bardia, RISE Worldwide.
On behalf of Spanish football, the RFEF president, Rafael Louzán, expressed his delight "at signing a contract specifically for match officials, and one of the best in the world. This great alliance with a major global brand fills us with immense pride. BKT is present in 160 countries across all corners of the world, and joins a great transatlantic organisation like the RFEF and Spanish football."
Representative BKT, Lucía Salmaso stated that "the sponsorship with the RFEF demonstrates our desire to ally ourselves with the best partners in football. This is a significant step for us because being alongside these referees is a milestone and the beginning of a journey; we are very enthusiastic about the relationship we are initiating with the RFEF. We are happy to join this path, and we will put all our enthusiasm into it. This is also how we approach our business, with lasting and trusting relationships. For us, this opportunity provides visibility and projection to fans not only in Spain but also in other important markets in Europe and worldwide. We hope this new collaboration lasts for many years."
BKT, an Indian multinational with over 30 years of operational experience, is a leader in specialised tyres for a range of niche industries, including agriculture, construction, diggers, port operations, and mining.
It is an innovative brand with a strong international presence, exporting to over 160 countries, robust industrial certifications, and a firm commitment to sustainability and growth.
