The Spanish national team impact: more than 62 million viewers followed the match against Germany
Spain is arousing passions in this World Cup, triggering the interest of the fans in this tournament that gets the whole planet excited. There is no greater event related to sports and the Spanish national team, leader of group E with four points, has engaged everyone. Audiences prove it. According to a Nielsen report, more than 62 million viewers followed the match between the Spanish national team and Germany last Sunday, the most attractive match in this World Cup without a doubt.
Twelve million of these viewers were registered in Spain (19%) and more than 50 million in the rest of the European markets (81%). Obviously, Germany was the foreign country that reached the highest number of viewers (17 million) as the match was broadcast free-to-air on one of the main channels (ZDF).
The television impact is noticeable. The match generated 124 news on television and, according to the aforementioned report, a total of 27 channels broadcast news related to the draw between the Spanish and the Germans national teams, which leaves a red-hot Group E. Luis Enrique's national team needs only one point against Japan to ensure their place in the Round of 16 in Qatar.
On the digital media, it is worth mentioning that the match generated 7,080 news and up to 641 websites reported the match. In the press, the number of news reached 1,197 (211 on media sites and 986 in the general press) with 109 media covering a Spain-Germany match to remember.
Nowadays, any football match has a great impact on the networks and the match generated 742 posts, 488 on Facebook (66%) and 254 on Instagram (34%). 4.4 million interactions (comments, likes, shares) were registered for both platforms and 4.5 million views.
As the World Cup goes by, the interest for Spain, one of the national teams that is leaving the best sensations after two rounds, keeps growing. They won against Costa Rica with an amazing game (it also had a great international impact) and it grew against Germany with a hard-fought draw.